Define and Execute your Minimum Viable Product – Hands-on Workshop with Start-up Design Veteran Jose Caballer

Jose CaballerComplimentary to April 2012 TechRaising Attendees (limited to 40 on a first to register basis), this 2 hour workshop will focus on how to define and execute your MVP. Starting with a case study and the “What worked” and “What could have worked better” – Saturday 4/21, 10AM at TechRaising.

Who is this for?

Project Managers
Anyone who wants to start something on the web

For both first time entrepreneurs and seasoned start up veterans – For first timers – best practices and what to avoid, for the vets – “what to do different”.

The New Skool Approach:
Using Agile and User Driven Design and Development

Hour 1: Case Studies

1. What I learned from designing Myspace V2, This Next, and 30 other start ups. (30 min)
2. Hunuku a case study in user driven product design (15 min)
3. The New Skool – Combining User Driven with Agile (10 min)

Break – (10 min)

Hour 2: Workshop

1. User definition exercise (10 min)
2. Feature prioritization exercise (15 min)
3. Agile training exercise (30 min)

This is a combination of this workshop:

And this workshop:


About Jose Caballer

Jose Caballer is the Chief Education Officer at The Skool, an online education movement that aims to teach the standard process for successful web projects. He is the product of a mother who was a teacher and a father who was a preacher mixed in with a graphic design education at Art Center College of Design.

He took a front row seat in the .COM boom working at Razorfish, one of the first digital agencies where he went from designer to Design Director of the Los Angeles office by the tender age of 28. In 2001, he left Razorfish to start The Groop – a boutique digital agency that allowed him to work with Al Gore, Jamie Oliver, Thomas Keller of The French Laundry, Alice Waters of Chez Panisse/The Edible School Yard Project, and corporate clients such as Disney, News Corp’s Myspace and over 30 start-ups including ThisNext,, Storkbrokers and Hunuku.

Today, Jose combines his 15 years of experience as a web designer and his passion for teaching to share the gospel of Web Design to over 20,000 people in his popular weekly show This Week in Web Design, which is broadcast live and posted on YouTube and iTunes every week. He has also helped train hundreds of students, freelancers, entrepreneurs and professionals at weekend workshops, LIVE webinars and online videos at The Skool.

Videos from recent projects: